The less is more idea can seem an excuse, but in our over-featured, over-powered, over-sold world, simplicity pays.
Apple embodies this notion. Their product line, design, and communication are all simple and powerful.
Try it at your company. Take the time to say less. Simplify your product. The cost to say more is nearly zero, and the expense to say less is high, but highly rewarding.
“I have only made this letter longer because I have not had the time to make it shorter.”
Blaise Pascal, (1623-1662) Lettres provinciales.
“If you want me to give you a two-hour presentation, I am ready today. If you want only a five-minute speech, it will take me two weeks to prepare.”
Mark Twain
If you aren’t a convinced yet, Eric Vieth has more quotes on brevity that might help you.
Note: I discovered Erich Vieth’s post via John Gruber’s Daring Fireball.
